Up for the Cup
Published: December 2001
Measured by attendance of football fans, the FA Cup is in decline. This paper
reviews the evidence of this decline and suggests that the underlying cause may
be the growing imbalance of competition in the Cup. The paper considers the
drastic innovation that the FA introduced in 2001 to stem that decline: the
allocation of prize money. The prize money scheme is described and its likely
impact on the outcome of the competition is discussed.