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Simon Cole is the founding partner of Reputation Dividend, a corporate reputation and branding consultancy specialising in applying quantitative analytics to reputation management (see www. reputationdividend.com). Originally a mathematician, he has held senior positions at Saatchi & Saatchi, Interbrand and Financial Dynamics (now FTI Consulting). In a career encompassing most of the key disciplines of the communications industry he has advised many of the world’s largest and best known brand owners and has both published and spoken widely on the economics of brands, branding and the reputations they underpin.
Papers from this author
The Impact of Reputation on Market Value
Applying Reputation Data to Enhance Investment Performance
Using Reputation to Grow Corporate Value
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